KUCHING (October 19): In a fast paced world of conferences, exhibitions, corporate meetings and corporate incentives, an event s impact and its legacy is often overlooked. Typically, organisers focus on returns on investment (ROIs), which primarily tracks direct spending, with key performance indicators (KPIs) often centering on direct sales revenue, lead generation and attendee/exhibitor numbers as [...]
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Sunday 19 October 2025
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The impact of Sarawak’s business events
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